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Build

No-code where it fits, custom code where it does not.

We build websites, internal tools and automations on Webflow and low-code platforms, for teams who need something working in weeks. When a workflow outgrows the platform, we say so, and we build the replacement.

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What this covers

No-code where it fits, custom code where it does not, end to end.

Webflow sites and landing pages

Design and build on Webflow, with clean structure, fast pages and markup search engines can read. Your marketing team edits it afterwards without raising a ticket and waiting three weeks for a developer.

Webflow CMS and structured content

Collections, fields and templates set up so one entry produces a page, a listing card and a feed. Content stays consistent as the site grows, and adding a page does not need a developer.

Workflow automation

Forms, approvals, handoffs and notifications wired between the tools you already pay for. We map the workflow first, automate the parts that are stable, and leave the judgement calls with a person.

Internal tools and dashboards

Admin screens, request queues and reporting views built on low-code platforms and connected to live data. Quicker than a bespoke build, and enough for a team that needs the process running this quarter.

Integrations and data plumbing

APIs, webhooks and scheduled syncs, so a record is entered once and then moves between your CRM, store, spreadsheet and finance system in one direction, with a log of anything that failed.

Headless CMS and the route to custom code

Where a platform stops fitting, we move content into Strapi or another headless CMS and put a custom front end on top. The content model carries across, so it is a migration rather than a rewrite.

How it runs

Plan. Build. Run.

01

A 30 minute call

You describe the site or the workflow, and what is going wrong with it today. We say whether no-code is the right call, where it will run out of room, and what we would build first.

02

Fixed scope, timeline and price

We write down what gets built, on which platform, by when, and what it costs. Platform licences are listed separately so you can see the running cost before you commit, not after launch.

03

Build on a URL you can open

Work goes onto a staging site you can look at any day of the week. You see pages and automations as they are finished, and a change of mind in week two costs less than one in week six.

04

Launch, then run it

We migrate content, set redirects, test the forms and automations under real load, and hand over the logins. After that you either run it yourselves or we keep it running on a retainer.

Why infoloop

We do not hand over and leave.

  • We say when no-code is the wrong toolSome workflows need custom code from the start. We would rather tell you that on the first call than build something you have to unpick a year later at your own cost.
  • The accounts are yoursWebflow, CMS and automation accounts are opened in your name, on your billing, with us added as a collaborator. If you stop working with us, nothing switches off.
  • We stay after launchThe usual pattern is a handover and silence. Our managed retainer covers monitoring, fixes with agreed response targets, improvements, security updates and a monthly report.
  • Built for search from the first pageStructure, speed and markup are settled before the design is signed off, not retrofitted afterwards. A no-code site has no excuse for slow pages or markup nothing can read.
  • We plan the exit before the buildEvery build gets an export route: where the content lives, how it comes out, and what a move to custom code would involve. You are choosing a platform, not signing a lease.

What you get

Every engagement includes these, in writing, before work starts.

  • A live site or automation running on your own account and your own billing
  • A CMS structure your team can add to without breaking the pages already published
  • Redirects, sitemap, metadata and schema all in place on the day you launch
  • Documented automations: what triggers each one, what it touches, what happens on failure
  • A recorded handover session plus written notes for the people who will edit it
  • A written view of the platform's limits and what moving off it would take

Who this is for

Three situations where this is the right call.

You need it live this quarter

A funding round, a launch date or a commitment made to the board has fixed the deadline. No-code puts a real site or a working process in front of people inside the window, and the question of custom code can wait until there is usage to look at.

Marketing is queued behind the developers

Every landing page, pricing change and case study sits in a backlog behind product work, so campaigns slip. Moving the site onto Webflow with a proper CMS removes the queue, and the engineers get their sprint back.

The process runs on spreadsheets and email

Someone re-keys the same record into three systems, and things fall over when that person is on holiday. Automating the stable parts costs less than a custom application, and it shows you exactly what a custom application would have to do.

Proof

Software we built, and still run.

Websites and stores

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Webflow vs WordPress

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Webflow CMS field reference

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Questions

What buyers ask us first.

When is no-code the wrong choice?
When the logic is complicated, the data is sensitive, the volume is high, or the thing you are building is the product you sell. No-code platforms are good at content, forms, straightforward workflows and the first version of an internal tool. They get expensive and brittle once you push them into heavy calculation, fine-grained permissions or real transaction volume. We will tell you on the first call which side of that line you sit on. If it is the wrong side, we build it properly instead.
What does a no-code build cost, and how does the engagement work?
It starts with a 30 minute call. After that we write a fixed scope, timeline and price, so you have the number before any work begins rather than watching an hourly count climb. Platform licences are quoted separately and paid by you directly, because they are your accounts. What drives the price is how many pages there are, how many workflows have to be automated, and how much existing data has to move. If the scope changes mid-build we re-quote the change rather than absorb it quietly and hand you a surprise.
Do we get locked into the platform?
No. Accounts are opened in your name and billed to you, with us added as a collaborator, so nothing depends on our access continuing. Webflow exports its code, CMS collections export as CSV, and we document every automation: what triggers it, which systems it touches and what it does when it fails. Before the build starts we also write down what moving off the platform would involve, so the exit is a known piece of work rather than something you discover in two years' time.
Can a no-code site actually rank in search?
Yes, if it is built for it. The platform is rarely what holds a site back. Thin content, slow pages, a page structure nobody planned and markup search engines cannot parse are. We set URL structure, headings, metadata, schema and redirects before launch rather than bolting them on afterwards, keep pages fast, and make sure the CMS produces clean markup for every entry your team adds later. That last part matters most: the site has to be sound at the hundredth page, not just the ten we built.
What happens after launch?
You either run it yourselves or we run it for you. If you run it, you have the logins, a recorded handover and written notes for whoever edits the site. If we run it, the managed retainer covers monitoring, fixes with agreed response targets, improvements, security and platform updates, and a monthly report saying what changed and what we are watching. Building something and walking away is where most of these projects quietly come apart, which is why we would rather stay.
What if we outgrow the platform later?
Then we build the replacement, and the no-code version has earned its keep by telling us what to build. Real usage answers questions a specification cannot: which fields nobody fills in, which step people skip, where the volume actually sits. We keep the content model and the workflow definitions portable from the start, so moving into a headless CMS such as Strapi with a custom front end, or into a custom application, is a migration rather than starting again from a blank page.

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Need something working this quarter? Let us scope it.

Book a 30 minute call. We will say whether Webflow or an automation platform fits, where it would run out of room, and what the build involves. You leave with a fixed scope, timeline and price.

Book a call → Get the CTO checklist
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