B2B SaaS
B2B SaaS development inside the product you already sell
Infoloop is a B2B SaaS development agency. It delivers the roadmap items that keep slipping: committed features, AI for paying accounts, single sign-on and integrations. Development happens in your codebase. Scope, budget and timeline are agreed in writing before work starts.
Talk to our teamWhat we do
Promised features
The features customers were promised, landed in small pieces behind a switch, so the roadmap keeps its date and support keeps its week.
Sprint 14 · 62% merged
Roadmap commitments slip a little further every sprint
Support tickets. Bug fixes. Last month's release. An enterprise account asking how its staff will sign in. And the feature you committed to customers moves again.
Most SaaS teams have more work than engineering capacity. What they lack is dedicated capacity to own one product area through to release. Support consumes the sprint, and the agreed release moves back. The roadmap you presented to customers no longer matches actual delivery.
Recruiting takes months. Agencies propose a rewrite because your codebase is unfamiliar to them. Meanwhile, the AI feature on your roadmap waits for an engineer who has released one to paying users before.
- Features released without stalling the roadmap.
- AI features a cautious enterprise buyer will approve.
- SSO and integrations that enterprise buyers require.
Infoloop Work happens inside your repository, with your conventions and your release checks. Each change ships in small increments behind a feature flag, to a few accounts first, then to everyone. Infoloop follows the same process on its own SaaS products. Infoloop is headquartered in India and works with companies worldwide.
Measured results
Where SaaS roadmaps stall
Four issues SaaS founders and CTOs raise on a first call, and what the engagement covers for each.
Support tickets consume roadmap capacity
Refunds, account lookups and status questions fill the week. An AI assistant handles the most frequent ticket types, and a person approves anything involving money. One assistant for a fintech support desk cut manual support work by 72%.
The first version won customers but resists change
Permissions were added late. One customer's data model does not fit the next customer's requirements. Releases wait for a quiet Tuesday. The most problematic component is rebuilt behind a feature flag, without pausing the roadmap for a quarter.
An AI feature is already committed
It was announced, or a major account requested it, and nobody on the team has released a model to paying users. The feature ships with access limits, approval steps and a kill switch. Its performance is measured after launch.
Single sign-on and integrations delay enterprise deals
The enterprise buyer requires single sign-on (SSO) through its corporate identity provider. It also expects webhooks to its tools and CRM and billing integrations. Its developers need API documentation they can follow. Infoloop delivers the components that get the contract signed.
Where SaaS roadmaps stall
4 problemsProblem 1 of 4
Support tickets consume roadmap capacity
What we do
Refunds, account lookups and status questions fill the week. An AI assistant handles the most frequent ticket types, and a person approves anything involving money. One assistant for a fintech support desk cut manual support work by 72%.
- Ticket triage
- Human approval on money
- Run by us
Inside the product you sell. Supported after launch.
Case studies
Measured results from an AI support assistant and a multi-branch platform.
An AI support assistant that cut manual ticket work by 72%
An AI support assistant cut first response time from hours to under two minutes and reduced manual ticket handling by 72%.
- manual ticket hours
- -72%
- first response time
- <2 min
- to first version live
- 5 weeks
Your project
Planning takes about a week. Release dates are agreed in writing, starting with a pilot group of accounts.
What a B2B SaaS engagement includes
For SaaS teams that need features in production without losing a quarter.
Release dates in writing
Planning takes about a week. Release dates are agreed in writing, starting with a pilot group of accounts.
Billing that fits the work
A fixed price for a clear scope, hourly for ongoing improvements. The rate and an estimate are agreed in writing first.
Your code, your review
Your repository, your conventions, your release checks. No proposal to rewrite from scratch.
AI with an off switch
Access limits, approval steps and a log of every action. The feature can be disabled without a release.
Support after launch
Alerts, fixes within an agreed service level, security updates and a monthly report on your chosen metric.
Companies that use software made by Infoloop
Delivered in your existing stack, using frameworks our engineers know well.
- NHS
- HSBC UK
- Infosys
- GoCardless
- Makson
- Brompton
- HCFS
- projects delivered
- 50+
- countries
- 6
- uptime on software we support
- 99.9%
- average client rating
- 4.8
What our clients say
Agent draft
Card declined at checkout
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Confidence 96%
They shipped our support agent in five weeks and it has run ever since. Response time dropped from hours to two minutes.
COO, fintech scale-up
Read the case studyBlogs and insights
FAQs
Questions from SaaS founders and CTOs
Direct answers. If your question is not listed, raise it on the first call.
What does a SaaS feature engagement cost?
A feature with a clear scope has a fixed price. Ongoing improvements and support are billed hourly, also called time and materials. A dedicated developer or team is billed hourly or monthly. After a short call, the rate and an estimate are agreed in writing before work starts. Support can be canceled with notice.
Can you build inside our existing codebase?
Yes. Work happens in your repository, follows your conventions and release checks, and passes the same code review as your team's changes. A rewrite is a last resort. When one component does need replacement, usually tenant data separation or permissions, it is priced separately and released behind a feature flag.
How long before our customers see anything?
Most projects go live in 4 to 8 weeks, and larger systems go live in agreed phases. The first release goes to a pilot group of customer accounts, is monitored, then rolls out further. The delivery date follows the scoping call, once your stack, review process and unknowns are clear. It is agreed in writing, next to the estimate.
How do you ship AI safely to paying accounts?
With access limits, approval steps, an audit log and a kill switch. The feature can access only the tools its task requires. Anything sensitive or financial goes to a person for approval. Every action is logged, and the feature can be disabled without a release. Rollout starts with the tasks that have the clearest rules.
What does a B2B SaaS development agency do?
It develops parts of your product alongside your own team. Infoloop handles SaaS feature development, AI features for SaaS products, single sign-on and integrations, inside your existing codebase. Your team reviews every change. Each scope is priced in writing and released to a pilot group of accounts first.
How do you add SSO and integrations enterprise buyers ask for?
One component at a time, each scoped and priced separately. That covers single sign-on with the buyer's identity provider (SAML or OIDC), webhooks, a documented API, and CRM and billing integrations. The component holding up the contract ships first.
Tell us which release keeps slipping
A short call about your product and the release you cannot ship. A written scope, estimate, timeline and likely support costs follow.