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Industries

Shopify stores and retail sites, built and then run

For online stores and retail brands that need a store which loads fast, converts, and keeps working after launch. We build the storefront, wire up the catalogue and content, and stay on to run it.

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Where we help

Shopify stores and retail sites, built and then run, end to end.

Shopify store builds and rebuilds

A store built on Shopify from scratch, or an existing one rebuilt. Theme, product templates, collection pages, cart and checkout flow. We have done a DTC Shopify rebuild and can take on the same work for you.

Retail and brand websites on Webflow

Marketing sites, campaign pages and brand sites built in Webflow, with the CMS set up so your team can edit copy, add landing pages and publish without opening a support ticket or waiting on us.

Product catalogue and content structure

Collections, variants, tags, product copy fields and imagery handled properly. Structure the catalogue once and filtering, search, merchandising and reporting all get easier for the rest of the store's life.

Headless CMS behind the storefront

Where the store needs content the platform cannot hold well, we put Strapi or Webflow CMS behind it. Guides, lookbooks, size and care content, editorial pages, all edited in one place and pulled into the store.

AI agents and copilots for retail

Agents put into production, not demos. Customer support copilots, product and order lookups, internal assistants for the merchandising team. Built with guardrails, monitoring and a rollback path from day one.

Managed running after launch

Monitoring, fixes with response targets, security updates, improvements and a monthly report. Peak trading is when a store gets tested, and that is when someone should already be watching it.

How it runs

Plan. Build. Run.

01

30 minute call

You tell us what you sell, where the store is now and what is going wrong or missing. We ask about catalogue size, integrations and who edits content. No deck, no discovery invoice.

02

Fixed scope, timeline and price

We write down what gets built, when it lands and what it costs. Pages, templates, integrations and migrations are listed. You know the number before any build work begins, and it does not move mid-project.

03

Build

We build in the open with a staging store you can click through. Catalogue and content are migrated, templates are tested on real products, and you sign off page by page rather than seeing it all at the end.

04

Run

Launch is the start of the retainer, not the end of the job. We monitor the store, fix what breaks against agreed response targets, ship improvements and send a report every month.

Why infoloop

We do not hand over and leave.

  • We run what we buildMost agencies hand over the keys and leave. Our retainer means the people who built your store are the ones fixing it at 9pm on a sale day, with monitoring already in place.
  • Fixed scope before we startA 30 minute call turns into a written scope, timeline and price. You decide with a number in front of you, not a range that grows once the catalogue migration turns out to be messier than expected.
  • Agents in production, not pilotsWe put AI agents live with guardrails, monitoring and rollback. That matters when an agent is answering customers about orders and refunds rather than sitting in an internal demo.
  • Your team can edit the storeContent structure and CMS are built so merchandisers and marketers publish on their own. You should not need a developer to change a banner or launch a landing page.
  • Track record you can check50+ products shipped across 6 countries, 99.9% uptime, 4.8 average rating and $1.5M+ in client revenue driven. Ask us about the DTC Shopify rebuild on the call.

What you get

Every engagement includes these, in writing, before work starts.

  • A Shopify or Webflow storefront built to your brand, live on your domain
  • Product templates, collection pages and a catalogue structured for filtering and search
  • CMS set up so your team edits content and publishes pages without a developer
  • Migration of products, content and URLs, with redirects so search rankings hold
  • Monitoring, fixes to agreed response targets and security updates every month
  • A monthly report covering uptime, work done and what we suggest doing next

Who this is for

Three situations where this is the right call.

A DTC brand on a theme it has outgrown

You are on a bought theme patched by three different freelancers. Page speed is poor, the checkout leaks and nobody knows what any of the custom code does. You want it rebuilt properly and kept that way.

Retail brand selling online for the first time

You have stores, wholesale or a catalogue, and no real online presence. You need a store built, products loaded and someone who will still be there when the first orders and the first problems arrive.

A store with nobody looking after it

The site works until it does not, and then you are calling whoever built it two years ago. You want monitoring, response targets and a monthly report instead of finding out from a customer.

Proof

Software we built, and still run.

DTC Shopify rebuild

Read it →

eCommerce and storefronts

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Questions

What buyers ask us first.

Do you build on Shopify, or something else?
infoloop builds eCommerce stores on Shopify, and retail and brand sites on Webflow. Where a store needs content the platform does not hold well, such as guides, lookbooks or editorial pages, we put a headless CMS behind it using Strapi or Webflow CMS. We have completed a DTC Shopify rebuild. If you already run on a platform we do not build on, say so on the first call and we will tell you honestly whether we are the right team rather than pushing you to migrate.
What does an eCommerce project cost and how is it structured?
Every engagement starts with a 30 minute call. After that call infoloop writes a fixed scope, timeline and price covering the pages, templates, integrations and migrations involved. You see the number before any build work starts, and it does not move mid-project unless you ask for something that was not in the scope. Once the store is live, running it is a separate monthly retainer covering monitoring, fixes, improvements, security updates and a report. Build and run are priced separately so you can see what each is costing you.
What happens after the store goes live?
Launch is the start of the managed retainer, not the end of the job. infoloop monitors the store, fixes what breaks against agreed response targets, ships improvements, applies security updates and sends a report every month covering uptime, the work done and what we suggest doing next. The people who built the store are the people who run it, so there is no handover to a support desk that has never seen the code. That is the difference from an agency that builds, invoices and leaves.
Can you move our existing store without losing search traffic?
Yes. Migration is part of the build scope, not an afterthought. infoloop moves products, collections, content and images across, then maps old URLs to new ones with redirects so existing search rankings and inbound links hold. We test the redirects on staging before launch and watch traffic and errors closely in the weeks afterwards, which is one reason we prefer to be on the running retainer at launch. Discuss the size and shape of your current catalogue on the first call so migration effort sits inside the fixed price.
Can our team update products and content without a developer?
That is how infoloop builds. Catalogue structure, product fields and content models are set up so merchandisers and marketers add products, change banners, publish landing pages and edit copy themselves through Shopify admin or the CMS. You should not need to raise a ticket to change a headline before a sale. We show your team how it works before launch, and anything genuinely requiring code sits with us under the monthly retainer rather than blocking your campaign.
What can AI agents actually do for a retail business?
infoloop puts AI agents and copilots into production with guardrails, monitoring and a rollback path. For retail that typically means a customer support copilot handling order, delivery and returns questions, product and stock lookups, or an internal assistant for the merchandising team. We have built a support copilot for a fintech client and take on the same class of work for retail. We only put an agent live where the guardrails and monitoring are in place, because an agent answering customers about refunds is not a place to experiment.

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Application Maintenance & Support

Monitoring, fixes with response targets, and a monthly report you receive.

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Talk to us about your store

Book a 30 minute call. Tell us what you sell and where the store is now. You get a fixed scope, timeline and price, and a team that stays on to run the store once it is live.

Book a call → Get the CTO checklist
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