Build
Custom web development for teams that have outgrown the template.
Marketing sites and web applications built in code, for businesses whose site now has to do real work: logic, data, accounts and integrations. We scope it, build it, and we can run it after launch.
What this covers
Custom web development for teams that have outgrown the template, end to end.
Custom marketing sites
Design-led sites built in code rather than assembled from a theme. You get the layout you drew, page speed that holds on a phone, and a CMS your marketing team can edit without opening a support ticket.
Web applications
Quoting tools, dashboards, booking flows, internal admin. The work your business currently does in spreadsheets and email threads, rebuilt as something with rules, an audit trail and one version of the truth.
Customer portals and logged-in areas
Accounts, roles and permissions on top of your public site, so customers, staff and resellers each see their own view. Sign-in, password reset and session handling done properly rather than bolted on.
Headless CMS builds
A front end in code with the content in Webflow CMS or Strapi. Editors get proper fields and previews, developers get an API, and neither side has to ask the other for permission to make a change.
Integrations and APIs
The site talks to the systems you already run: CRM, ERP, payment, stock, email. We build the connections, handle failures deliberately, and log enough that you can see what happened when something does not arrive.
Replatforming and rebuilds
Moving off a theme, page builder or ageing CMS without losing what already ranks. URLs mapped, redirects written, content migrated, and the old site kept live until the new one is proven.
How it runs
Plan. Build. Run.
A 30 minute call
You tell us what the site or app has to do and what is in the way. We ask about your stack, your team and your deadline. By the end of it we can usually say whether this needs custom code at all.
Fixed scope, timeline and price
We write down what is being built, what it costs and when it lands. You approve that document before any code is written, and it is what we are held to. Anything outside it is a separate conversation, not a surprise invoice.
Build in the open
Work goes to a staging URL you can open whenever you like. You see real screens instead of status reports, and changes are cheap while things are still on staging rather than after launch.
Launch, then run
We deploy, watch the first weeks closely, and hand over the repository, the accounts and the documentation. From there you can run it yourselves or put it on our we-run retainer.
Why infoloop
We do not hand over and leave.
- We run what we buildMost agencies hand over at launch and the site quietly rots. We offer a retainer with monitoring, fixes to a response target, improvements, security updates and a monthly report.
- A price before the work, not afterScope, timeline and price are fixed at the end of the scoping call and written down. You are not buying hours and hoping, and we carry the risk of our own estimate.
- We will talk you out of itWe build Webflow and Shopify too, so we have no reason to push a custom build you do not need. If a template or a no-code platform covers it, we will say so on the first call.
- You own all of itThe repository, the hosting accounts, the domain and the environment variables are in your name from the start. Nothing is licensed back to you, and leaving us costs you nothing but notice.
- Built for the next developerPlain patterns, readable code, a written handover and no clever tricks only we understand. Whoever picks this up after us, in-house or otherwise, should be able to work out how it fits together.
What you get
Every engagement includes these, in writing, before work starts.
- A design system in code: type scale, colours, spacing and reusable components.
- A responsive front end built to hold its speed on a mid-range phone, not just a laptop.
- A CMS your team can edit without us, on Webflow CMS or Strapi.
- Semantic markup, metadata, schema, an XML sitemap and redirects from every old URL.
- A staging environment and a deploy pipeline, so releases are not a manual upload.
- Repo, hosting accounts, environment variables and a written handover, all in your name.
Who this is for
Three situations where this is the right call.
Your site has to do more than publish pages
There is a quote calculator, a gated area or a pricing rule the marketing site now has to carry, and it is being held together with plugins and embeds. Every new requirement takes longer than the last one.
The theme is fighting you
You are on a template with a stack of plugins. Small changes need a workaround, the pages are slow, and every platform update is a day of holding your breath. The design has drifted from the brand it started as.
A process still living in spreadsheets
A real part of the business runs on shared spreadsheets, email threads and one person who knows the file. It works until they are on holiday. It needs to be an application with rules, permissions and a record of who changed what.
Proof
Software we built, and still run.
Questions
What buyers ask us first.
What does a custom web build cost?
Should we build custom or just use Webflow or a template?
How long does a custom web development project take?
What happens after the site or app goes live?
Do we own the code, or are we locked in?
Will rebuilding the site damage our search rankings?
Related
You might also need.
Custom Applications
Bespoke systems built around how your business actually works, not around a template.
See more →Enterprise Solutions
ERP, system integration, workflow automation and the APIs that hold them together.
See more →eCommerce & Digital Storefronts
Shopify stores built to convert, migrated cleanly and kept selling after launch.
See more →Outgrown the template? Let us scope the build.
Book a 30 minute call. We will tell you honestly whether this needs custom code or a platform you already have, and if it needs building you get a fixed scope, timeline and price before we start.