Case study 2 min read
A DTC brand
A Shopify rebuild that lifted conversion 38% and paid for itself in a quarter
A DTC brand, one that sells straight to shoppers rather than through the high street, had a shop that looked lovely and sold badly. We rebuilt it on Shopify to be quick and easy to buy from, and we run it now.
- Industry
- DTC retail
- Services
- Shopify development, Conversion optimization, Ongoing management
- Status
- Live, run by Infoloop
Introduction
The vision: a shop that sells as well as it looks
A DTC brand, one that sells straight to shoppers rather than through the high street, had a shop that looked lovely and sold badly.
The owners did not need a prettier shop. They needed one that turned the people already arriving into orders, on the same traffic, and they wanted it run and tuned after launch.
The challenge
The photography was beautiful and the brand had a following. People arrived, looked, and left.
- On a phone the pages took an uncomfortable moment to appear, and a shopper on a train or in a queue does not wait
- The product page put the price in one place, the sizing in another and the delivery promise further down, so a simple question took real effort to answer
- The checkout asked for details nobody needs to hand over to receive a parcel
- The advertising budget kept climbing while sales stayed where they were, so every new visitor cost more than the last
The shop had to become quick and easy to buy from, without changing the brand.
Our approach
We did not start with opinions about the design. We watched recordings of shoppers on their phones until they gave up. Three things did most of the damage, one a checkout split across three screens. We rebuilt beside the old shop, which never shut.
A storefront that appears quickly
Rebuilt on Shopify to appear quickly, on a phone first and a laptop second.
Product pages built around one question
Arranged around the one question a shopper is actually asking: is this right for me.
A shorter checkout
Only asks for what is needed to take the money and post the order.
One setting for the delivery promise
The product page, the cart and the checkout all say the same thing.
Reporting that shows where people leave
Exactly which step people leave at, so a bad week has an answer.
The results
The rebuild paid for itself in the first quarter. More orders came from the people already visiting, not from a bigger advertising bill, and the brand looks the same as it did.
+38%
conversion rate
6 figures
added revenue in Q1
-1.8s
faster load time
Technology used
A quick look at what runs behind this build.
| Technology |
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|---|---|
| What we did |
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| Runs today |
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Turn your visitors into orders
Infoloop rebuilds Shopify stores to be quick and easy to buy from, on brand, and runs them after launch.