Case study 2 min read
A DTC brand
A Shopify rebuild that lifted conversion 38% and paid for itself in a quarter
A direct-to-consumer (DTC) brand had an attractive online store with a weak conversion rate. Infoloop rebuilt the store on Shopify for faster pages and a simpler path to purchase.
- Industry
- DTC retail
- Services
- Shopify development, Conversion optimization, Ongoing management
- Status
- Live, supported by Infoloop
Introduction
The objective: more orders from the traffic the store already had
The brand sells directly to consumers rather than through retail partners. Its online store drew steady traffic, but few visitors went on to place an order.
The owners did not need a visual redesign. They needed more orders from existing visitors, without a larger advertising budget.
The challenge
The brand had strong product photography and an established following. Visitors browsed the store, then left without buying.
- Mobile pages loaded slowly, and shoppers on the move rarely wait for a slow page
- Price, sizing and delivery terms sat in separate places on the product page, so basic questions were hard to answer
- The checkout requested personal details that order fulfillment did not require
- Advertising spend kept rising while sales stayed flat, so each new visitor cost more than the last
The store needed faster pages and a simpler purchase process, with the brand identity unchanged.
Our approach
We started with evidence, not design opinions. Session recordings showed exactly where mobile shoppers gave up. Three issues caused most of the losses, including a checkout split across three screens. The new store was developed alongside the old one, which stayed open throughout.
A faster mobile storefront
Rebuilt on Shopify for fast page loads, designed for mobile first and desktop second.
Product pages that answer the buying question
Each page answers the question a shopper is actually asking: is this product right for me.
A shorter checkout
Requests only the details needed to take payment and fulfill the order.
Consistent delivery information
Shipping cost, cut-off time and returns window match on the product page, the cart and the checkout.
Drop-off reporting by checkout step
Shows the exact step where shoppers leave, so every weak week has a measurable cause.
The results
The rebuild paid for itself in the first quarter. The additional orders came from existing visitors rather than higher advertising spend, and the brand identity stayed intact.
+38%
conversion rate
6 figures
added revenue in Q1
-1.8s
faster load time
Technology used
A quick look at what runs behind this build.
| Technology |
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|---|---|
| What we did |
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| Runs today |
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Convert more of your existing traffic
Shopify store rebuilds focused on page speed, conversion and brand consistency. A written quote before work starts, and support after launch.