Brand assets
Our logo, colours and how to use them.
For press, partners and customers. Take what you need. The only rules are the obvious ones: do not recolour the mark, do not stretch it, and leave it room to breathe.
Logo
Four files, two backgrounds.
Colour
Orange is an accent, not a body colour.
Ink
#0A0A0A — Body text, dark surfaces
Loop orange
#F47B00 — Accent only. Never body text.
Charcoal
#1F1F1D — Dark cards and bands
Mist
#E8E8E5 — Borders and dividers
Tint
#FAFAF8 — Alternating section background
White
#FFFFFF — Primary background
Typography
Two typefaces, both open source.
DM Sans
Headings and the wordmark. Weights 500, 600 and 700. The lockup is DM Sans Bold at -0.045em tracking.
Open Sans
Body text and interface. Weights 400, 600 and 700. Self-hosted, so it renders identically everywhere.
Need something not here? Ask us.
Screenshots, product shots, a founder photo or a written boilerplate — email hi@infoloop.co and we will send it over.