Consumer platforms
Marketplace and consumer app development, from matching to payouts
Infoloop is a marketplace app development company for two-sided marketplaces and consumer apps. It delivers matching, split payments, trust and safety tools and the retention features that bring users back. Scope, budget and timeline are agreed in writing before development starts.
Talk to our teamMatching
Requests matched on the first pass
Requests reach the supply most likely to accept them. Matching weighs distance, past acceptance and what the person actually asked for, so both sides stop wasting attempts.
- matched first pass
- Tracked
- median time to match
- Measured
Growth exposes the limits of the first platform
Supply and demand to match. Payments to hold, split and pay out. Disputes, fake reviews and fraud to moderate. Often a single engineer is the only person who understands the full system.
Marketplace teams rarely lack ideas. They lack visibility into user behavior. Nobody can say which onboarding step loses people, because it was never measured. Payouts, refunds and disputes are reconciled in a spreadsheet. Complaints arrive in a shared inbox, and an account suspension from six months ago has no recorded reason.
Meanwhile, the backlog is mostly maintenance. Every marketing campaign carries risk, because nobody knows how the platform behaves under peak traffic. The software now limits growth, and the team is too occupied with upkeep to address it.
- Matching and booking in a few taps for both sides.
- Payments held, split and paid out, with a full audit trail.
- Funnel analytics that show where users drop off.
Infoloop Each engagement starts with analytics on every funnel step, then prioritizes the changes the data supports. Releases ship in small increments behind feature flags, so any change can be disabled. Infoloop is headquartered in India and works with companies worldwide.
Measured results
- 38%higher conversion after a DTC brand's Shopify store rebuild, which paid for itself in the first quarter
- 72%less manual support work at a fintech scale-up after its AI support assistant went live
- 99.9%uptime on software Infoloop supports, with monitoring and security patches every month
- 4.8average client rating across Trustpilot, Google, Clutch and GoodFirms
Where marketplaces and consumer apps stall
Four issues marketplace founders and product leads raise most often: unbalanced supply, weak retention, trust and safety, and an overloaded engineering team.
Supply and demand out of balance
One side of the marketplace grows faster than the other. Additional advertising spend rarely corrects it. Relevant search results, accurate availability and a fast first transaction usually do. The engagement starts with those three.
Strong sign-ups, weak retention
Acquisition works. Retention past the first month does not, and nobody can identify the step where users leave. Analytics come first, then the emails, push notifications and in-app prompts the data points to.
Fraud, fake reviews and disputes accumulate
Listings need verification, disputes need resolution and every suspension needs a documented reason. Infoloop delivers a moderation queue with written policies, escalation to a reviewer and an audit trail. Any decision can be explained months later.
The platform has outgrown its engineering team
The one engineer who understands the whole system also handles every outage, and every campaign is a risk. We take over monitoring and incident response and put every release behind a feature flag. Your team regains time for product development.
Where marketplaces and consumer apps stall
4 problemsProblem 1 of 4
Supply and demand out of balance
What we do
One side of the marketplace grows faster than the other. Additional advertising spend rarely corrects it. Relevant search results, accurate availability and a fast first transaction usually do. The engagement starts with those three.
- Better search
- Honest availability
- A quick first sale
Built for both sides. Supported after launch.
Case studies
Measured results from consumer-facing projects comparable to yours.
A Shopify rebuild that lifted conversion 38% and paid for itself in a quarter
A faster, conversion-led Shopify rebuild lifted conversion 38% and added six figures of revenue in the first quarter.
- conversion rate
- +38%
- added revenue in Q1
- 6 figures
- faster load time
- -1.8s
Your project
Planning takes about a week. The release order and delivery date are then set in writing, and you review each increment.
What a consumer platform engagement includes
For platform teams that need growth without a risky rebuild or checkout downtime.
Timeline agreed in writing
Planning takes about a week. The release order and delivery date are then set in writing, and you review each increment.
Budget agreed first
A fixed price when the scope is clear, or hourly billing when it will change. The rate and an estimate are agreed in writing first.
An off switch on every release
Changes to checkout or search ranking ship behind feature flags and can be disabled in minutes.
AI assistance for customer support
An assistant drafts replies from your help center and order records. Your agent reviews and sends each one, and can disable it at any time.
Support after launch
Monitoring, fixes within an agreed service level, security updates and a monthly report for your board.
Trusted by companies that serve consumers directly
Delivered in React, Next.js, Node.js and Flutter, the frameworks your engineers already maintain.
- NHS
- HSBC UK
- Infosys
- GoCardless
- Makson
- Brompton
- HCFS
- projects delivered
- 50+
- countries
- 6
- uptime on software we support
- 99.9%
- average client rating
- 4.8
What our clients say
Priya M. · card_declined · resolved 2m ago
Card declined at checkout
Agent draft
Your bank declined the payment for insufficient funds. Nothing was charged. Try again with another card and the order will hold your price for 24 hours.
Confidence 96%
They shipped our support agent in five weeks and it has run ever since. Response time dropped from hours to two minutes.
COO, fintech scale-up
Read the case studyBlogs and insights
FAQs
Questions about marketplace app development
Direct answers, including where our experience is still limited.
Have you built a marketplace before?
Not one we can show as a finished case study. Related work includes a Shopify store for a DTC brand and an AI support assistant for a fintech scale-up. It also includes attendance and ERP software for manufacturers. On the first call, we identify which parts of your platform would be new to us.
What does a marketplace MVP cost, and how long does it take?
A clearly scoped minimum viable product (MVP) usually has a fixed price, set by the number of user types, payment flows and admin tools. Open questions go into a discovery phase, billed hourly. You receive a written estimate after a 30-minute call. Most projects go live in 4 to 8 weeks, and larger systems in agreed phases.
What happens after the marketplace launches?
Optional support is billed hourly, against a monthly estimate agreed in writing. It covers alerts on critical services, fixes within agreed response times, security updates, ongoing improvements and a monthly report. The engineer who wrote the ranking rules or the payout job receives the alert if it fails. Every change can be rolled back.
Will the platform handle a campaign or peak season?
Yes. Before a campaign, search, listings and feeds are load tested well above your measured peak. Payment capture and seller payouts run separately from the rest of the platform. If peak traffic exposes a problem, the release behind it is disabled in minutes.
How do you handle payments and payouts?
Through a payment provider that supports split payments. The buyer pays once, the platform retains its commission and each seller receives a payout. Refunds and disputes follow written rules. Every payout, refund and dispute is recorded, so nobody reconciles them in a spreadsheet.
Does our current platform need a full rewrite?
Rarely. In most cases, your existing platform is extended, not replaced. A full rewrite is slow and expensive, and it often repeats old problems in newer code. A component is replaced only when its framework is no longer supported or its data model cannot support the next feature. Replacement then happens in stages.
Tell us where your platform loses users
Bring the point where users drop off: unbalanced supply, weak retention or an unreliable checkout. After a short call, you receive a written scope, a delivery date and an estimate.