Free checklist Book a call →
Home/ Industries/ D2C Brands

Industries

Shopify stores for D2C brands, built and then run

For direct-to-consumer brands selling on Shopify, where a slow product page or a broken inventory sync costs money the same day. We build the storefront, wire it to the tools you already run, and stay on to run it after launch.

Book a call → Get the CTO checklist

Where we help

What we build for D2C Brands.

Shopify store builds and replatforms

Either a storefront that did not exist yesterday, or the one you have now taken apart and put back together properly: theme, collection and product templates, cart, checkout. We did precisely that for a DTC brand, and we still run the result.

Product pages built around the decision

Variants, sizing, reviews, imagery and the delivery promise laid out so a shopper can decide without scrolling twice. Metafields structured once, so merchandising, filtering and search all get easier later.

Subscriptions, bundles and repeat purchase

Replenishment subscriptions, bundles, gift-with-purchase and post-purchase offers set up on Shopify without a stack of overlapping apps fighting each other and slowing the storefront down for everyone else.

Inventory, 3PL and order integrations

Stock levels, fulfilment and returns wired between Shopify, your 3PL or warehouse and your finance tools, so an oversell on a launch day is caught by an alert rather than by an unhappy customer.

Support copilots for order questions

Where it earns its place, an AI copilot handling where-is-my-order, delivery and returns questions on your real order data. Built with guardrails, monitoring and a rollback path before it ever goes live.

Managed running through peak trading

Drop days are the real test: an hour of traffic no staging environment reproduces, arriving at a moment you chose and announced. Somebody watches the storefront through it, holds agreed response targets, patches, and ships improvements between launches.

How it runs

Plan. Build. Run.

01

30 minute call

Bring your installed app list, how your subscriptions are set up, and the name of your 3PL. We want to know how often you drop new products, who touches the theme today, and where in the buying journey shoppers give up. No pitch deck, and nothing to pay for the conversation.

02

Fixed scope, timeline and price

One document: every template, every app being replaced, each integration, the catalogue migration, a date and a figure. Where your next drop is already dated, the plan is worked backwards from it. That figure is agreed before anyone opens the theme, and it only moves if you add something.

03

Build

Work happens on a staging store loaded with your own SKUs rather than placeholders, so a bundle or a subscription selector gets judged on something you actually sell. You approve each template as it is finished. Stock and fulfilment connections are exercised against test orders long before anything points at live.

04

Run

Going live moves you onto a monthly retainer. From that point somebody is watching load times, checkout and the order feed; breakages are picked up under agreed response targets; and each month brings a written account of what changed and what we would tackle next.

Why infoloop

We do not hand over and leave.

  • We run what we buildThe team that shipped your storefront is the team on call when the launch email goes out at eight in the morning and the cart starts throwing errors. No handover, and no support desk meeting your theme code for the first time while it is under load.
  • A fixed price before anything startsHalf an hour on a call, then a written figure you can take to whoever signs things off. Working out how tangled the catalogue and the app stack really are is our job, done before you commit, rather than billed to you afterwards as a surprise.
  • We have rebuilt a D2C store beforeThe DTC Shopify rebuild in our case studies raised conversion by 38%. We still run that store, which is the part most rebuild stories leave out.
  • Speed treated as a revenue numberApps, scripts and theme bloat are the usual reason a D2C store converts badly on mobile. We cut what is not earning its place, then keep watching load times after launch, not only on launch day.
  • Your team runs the store day to dayMetafields and templates are arranged so a merchandiser can swap hero imagery, reorder a collection or stand up a launch page at nine at night without raising anything with us. Owning the customer relationship counts for little if you cannot change what that customer sees.

What you get

Every engagement includes these, in writing, before work starts.

  • A Shopify storefront in your brand's own design, live on your own domain
  • Product and collection templates with variants and metafields structured properly
  • Catalogue, editorial and URL migration, with redirects mapped so rankings survive the move
  • Integrations to your 3PL, subscriptions, email and analytics tools, tested on staging
  • Monthly cover: storefront monitoring, security patching, and fixes held to agreed response targets
  • A short written report each month — uptime, what we shipped, what we would do next

Who this is for

Three situations where this is the right call.

A brand on a theme it has outgrown

Every growth idea of the last two years arrived as another installed app, and the storefront now carries all of them on every page load. Nobody left in the business knows which snippets still do anything. You want the sprawl cleared out and somebody keeping it that way.

Rising acquisition costs, flat conversion

Paid traffic keeps getting more expensive and conversion has not moved, so every new order costs more than the last. The store, not the media buying, is where the leak is, and nobody has time to fix it.

Growing past what the setup can hold

Replenishment subscriptions, a second market or a move to a new 3PL are all on the roadmap, and the current store cannot take any of them without something else breaking. You want the rebuild, and the people who will still be around afterwards.

Proof

Software we built, and still run.

DTC Shopify rebuild

Read it →

Questions

What buyers ask us first.

Do you only build on Shopify, or other platforms too?
Shopify is where infoloop builds D2C storefronts. Brand and campaign work — the launch microsite, the story pages — we build in Webflow. When a brand carries editorial that Shopify holds awkwardly, such as ingredient and care information, lookbooks, sizing guides or a founder's journal, we sit Strapi or Webflow CMS behind the storefront and pull it through, so one team edits all of it in one place. A DTC Shopify rebuild sits among our completed work. If your store runs somewhere we do not build, tell us on the first call and you will get a straight answer about whether we suit you, not a migration pitch.
What does a D2C store project cost, and how is the engagement structured?
It begins with the 30 minute call and ends in a written document: scope, dates, figure. The scope names your templates, the apps being replaced, each integration and the catalogue migration, so none of it can arrive later as an extra. That figure holds unless you ask for work nobody discussed. Running the store afterwards is billed apart from the build, month by month, and covers watching it, fixing it against agreed response targets, security updates, improvements and a written report. Two numbers, deliberately kept separate, so you can always see which one is buying what.
What happens after the store goes live?
You move onto the managed retainer. Somebody is watching the storefront, breakages are fixed against agreed response targets, security updates get applied, improvements ship between launches, and a written report lands each month covering uptime, what we did and what we think is worth doing next. It stays the same people throughout — whoever wrote the theme code is whoever reads the alert. That matters most on a drop day, when the traffic you announced yourself arrives inside an hour and a fault nobody spots costs orders by the minute.
Can you replatform or rebuild without losing our search traffic?
Yes, and the migration is priced inside the build rather than bolted on beside it. Products, collections, editorial and imagery come across; every old URL is mapped to its new home with a redirect, so rankings and the links pointing at you survive. Redirects are proven on staging first. Afterwards we keep an eye on crawl errors, sessions and conversion for several weeks, which is much of why we would rather already be on the retainer when a replatform goes live. Bring the shape of your catalogue to the first call and that effort goes inside the fixed figure.
Can you handle subscriptions, bundles and a 3PL integration?
Yes, and for most D2C brands this is where the real work sits. infoloop sets up replenishment subscriptions, bundles, gift-with-purchase and post-purchase offers, and wires stock, fulfilment and returns between Shopify, your 3PL or warehouse and your finance tools. We would rather replace three overlapping apps with one clean integration than keep stacking scripts onto the theme, because app bloat is a common reason a store converts badly on mobile. Tell us your current app list on the first call and we will say which ones we would keep.
Where can AI actually help a D2C brand, rather than just sound good?
Nothing of ours reaches a live storefront without guardrails, monitoring and a way to switch it off again; lacking those, we would rather not ship it. For a brand selling direct, the honest candidates are narrow. A copilot fielding where-is-my-order, delivery and returns questions against your actual order records is one. An internal assistant for whoever handles merchandising and customer care is another. infoloop has already built a support copilot for a fintech client, and this is the same class of build. If the thing will not plainly beat a well-written help page and a returns policy people can understand, expect us to say that rather than sell it.

Related

You might also need.

eCommerce & Digital Storefronts

Shopify stores built to convert, migrated cleanly and kept selling after launch.

See more →

eCommerce Growth Solutions

Merchandising, retention and checkout work that moves store revenue.

See more →

UX Optimization & Accessibility

Making the journey faster to complete and usable by everyone.

See more →

E-commerce & Retail

Shopify builds and replatforms, third-party integration, and the conversion work that follows launch.

See more →

Consumer Platforms

Marketplaces and consumer apps where retention and load are the problem, not the feature list.

See more →

B2B SaaS

Multi-tenant product work, support copilots, and the retainer that keeps releases shipping.

See more →

Talk to us about your D2C store

Half an hour, your catalogue, your installed app list and whatever is going wrong on mobile. You come off the call knowing what a rebuild would cost, when it would land, and who would be watching the storefront on your next drop day.

Book a call → Get the CTO checklist
Book a call Checklist