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Grow

eCommerce growth work that shows up in the revenue line

For stores that already sell but have stopped improving. We work on merchandising, checkout and retention, ship the changes, and stay on to run the store afterwards. Shopify and headless builds both.

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What this covers

eCommerce growth work that shows up in the revenue line, end to end.

Merchandising and collection structure

Collections, filters, sort order and product ordering decide what a visitor ever sees. We restructure them around how people actually shop your catalogue, then keep the rules maintainable by your own team.

Product page rebuilds

Variant pickers, sizing, imagery order, stock messaging, delivery promise and reviews placement. We rebuild the pages that carry the most traffic first, and measure each change against the version it replaced.

Checkout and cart work

Cart drawer behaviour, shipping thresholds, payment methods, address handling and error states. We find where sessions die between add-to-cart and payment, and remove the reasons one at a time.

Retention and lifecycle flows

Welcome, browse abandon, cart abandon, post-purchase and winback. We build the flows, wire the events properly, and segment them off real order data rather than a guess at who buys what.

Search and discovery

On-site search that returns nothing is a lost order. We improve synonyms, ranking, zero-result handling and merchandised results, so people find the product they already came for.

Site speed and technical health

App bloat, oversized imagery, render-blocking scripts and theme cruft slow stores down. We audit what is loading, remove what earns nothing, and hold the store to a page weight budget.

How it runs

Plan. Build. Run.

01

30 minute call

You tell us where the store is losing money, or where you think it is. We ask about catalogue size, platform, current stack and who maintains it. No deck, no discovery invoice for this part.

02

Fixed scope and price

We come back with what we would do, in what order, what it costs and how long it takes. One document. If the first phase should be an audit rather than a build, we say so instead of selling a rebuild.

03

Build in visible stages

Work lands in stages you can see on a staging store, not in one reveal at the end. Larger changes go out behind a test where traffic supports it, so you keep the better performing version.

04

Launch and then run

We deploy, watch the first days of real orders closely, and fix what surfaces. Then it moves onto the managed retainer, or we hand over documentation and access if you would rather run it yourself.

Why infoloop

We do not hand over and leave.

  • We run what we buildOur managed retainer covers monitoring, fixes to response targets, improvements, security updates and a monthly report. The store does not go quiet the week after launch.
  • We work on the whole funnelTraffic, product page, cart, checkout and repeat purchase are one system. We do not fix one and leave the next to somebody else, because that is where growth work usually stalls.
  • Fixed scope before we startYou get the scope, timeline and price in writing after a 30 minute call. Change requests are priced as changes, not absorbed into a vague monthly figure.
  • Measured, not assertedChanges are instrumented before they ship. When a test does not beat the current version we say so and roll it back, rather than counting it as a win.
  • Engineers, not just designersWe have shipped 50+ products across 6 countries. Custom apps, integrations and headless work are in scope, so the answer is not always another paid app.

What you get

Every engagement includes these, in writing, before work starts.

  • A prioritised list of revenue leaks, ranked by likely impact and build effort
  • Rebuilt product and collection templates on your live theme or headless front end
  • Checkout and cart improvements within the limits of your platform and plan
  • Lifecycle email and SMS flows built, wired to real events and segmented off order data
  • Analytics and event tracking corrected, so the numbers you report can be trusted
  • Handover documentation, admin training and a written record of every change made

Who this is for

Three situations where this is the right call.

Traffic is steady, revenue is flat

Spend has gone up, sessions are holding, and orders have not moved for two or three quarters. The problem is somewhere between landing and payment, and nobody in-house has time to find out where.

The store has outgrown its build

The theme was fine at 200 products and is straining at 2,000. Filters are slow, search misses obvious matches, and every fix means another app. It needs restructuring rather than patching.

The agency finished and left

You have a store that was launched and then abandoned. Nobody owns it, apps have gone stale, small breakages have accumulated, and you want one team to both improve it and keep it running.

Proof

Software we built, and still run.

DTC Shopify rebuild

Read it →

Questions

What buyers ask us first.

What does an eCommerce growth engagement cost?
We price per scope, not per hour, and you see the number before you commit. A 30 minute call, then a document with the work, the order it happens in, the timeline and the fixed price. A focused piece of work, say a product page rebuild and checkout fixes, is priced as one project. A full merchandising and retention programme across a large catalogue is larger, and staged so you can stop after any stage. The managed retainer is quoted separately, since running a store depends on its size and order volume. If the honest first step is a paid audit, we say so on the call.
What happens after launch?
Two options, and you choose. Either we hand over completely, with documentation, admin access, training for your team and a written record of every change, or the store moves onto our managed retainer. The retainer covers monitoring, fixes with agreed response targets, ongoing improvements, security and platform updates, and a monthly report on what changed and what it did. This is the part most agencies skip, and it is why stores decay. Either way, the days after launch are ours: we watch real orders going through, and anything that surfaces is fixed as part of the project, not billed as new work.
Do you only work with Shopify?
Shopify is the platform we build and rebuild stores on most often, including custom themes, apps and headless front ends. We also do headless CMS work with Webflow CMS and Strapi, which is common where a store sits alongside a large content or catalogue site. If you are on another platform and want the merchandising, retention and checkout work rather than a replatform, we will look at it and tell you honestly whether we are the right team. We would rather decline than take on a stack we cannot support properly once the build is finished.
How do you know the changes actually worked?
We instrument before we change anything. That usually means fixing the tracking first, because on most stores the analytics have drifted and the reported conversion rate is not the real one. Then each change is measured against the version it replaced. Where traffic volume supports a proper test, changes go out behind one and the losing version is rolled back. Where volume is too low for a test to mean anything, we say so rather than presenting a random fluctuation as a result, and judge on order data over a longer window. Your monthly report shows what shipped and what happened after.
How long does this take?
The timeline is in the scope document before you commit, so you are not guessing. Focused work, such as rebuilding the highest-traffic product and collection templates and fixing checkout drop-off, is a matter of weeks rather than months. A broader programme across a large catalogue, retention flows and a technical clean-up runs longer and is staged, with each stage shipping to the live store as it is finished rather than everything landing at once. For reference on how we scope, the Brightlane Auto Group build covering nine branches took 11 weeks end to end.
Will this mean adding more apps to the store?
Usually the opposite. Most stores we look at are carrying apps that were installed for one feature, are now barely used, and are still loading scripts on every page. Part of the work is auditing what is installed, what it costs monthly, and what it costs in page weight. Where an app genuinely does the job, we keep it. Where the same outcome can be built into the theme or as a small custom app, we build it, because that removes a recurring fee and a dependency on somebody else's roadmap. We give you the trade-off, and you decide.

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Tell us where the store is losing money

A 30 minute call, then a written scope with timeline and fixed price. If the honest answer is that you do not need us yet, we will say that instead. We build it, and then we run it.

Book a call → Get the CTO checklist
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