Consulting
Digital marketing consulting for teams who cannot prove what works.
We start with the data you already have: analytics, ad accounts, CRM and sales records. From there we work out which channels earn their budget, which do not, and what your measurement is failing to tell you.
What this covers
Digital marketing consulting for teams who cannot prove what works, end to end.
Channel audit
We go through every channel you run: search, paid, email, social, referral. What each one costs, what it returns, and where the numbers are too unreliable to conclude anything from yet.
Measurement and tracking setup
Analytics, events, conversion goals and campaign tagging, set up so the same question gets the same answer next quarter. Most reporting problems are tracking problems first.
Attribution you can explain
A model of how a customer actually reaches you, written in terms your finance team can check. We state what the model cannot see rather than rolling it into the last click.
Website and store conversion review
Your site is a channel too. We review the paths from landing page to enquiry or checkout, and list the changes most likely to move the rate, in the order we would do them.
Search and content strategy
Which queries your buyers actually use, which pages you already rank for, and the pages worth writing next. Prioritised by commercial value, not by search volume alone.
Reporting your board will read
One report, one page, on the metrics that tie to revenue. Built in the tools you already pay for, so nobody has to depend on us to refresh it each month.
How it runs
Plan. Build. Run.
A 30 minute call
You tell us what you spend, where it goes, and the question you cannot answer today. We tell you whether this is a strategy problem, a tracking problem or a build problem. No charge for the call.
Fixed scope, timeline and price
Before any work starts you get the scope written down, the date it finishes and the price. If the audit turns up something larger, we say so and re-scope rather than quietly running over.
Audit, then a plan you can act on
We work through your accounts and data, then hand back findings and a prioritised plan: what to change, what to stop, what to measure properly first. Each recommendation says what skipping it costs you.
Implementation, then we run it
We can implement the tracking, pages and reporting ourselves, or brief your team and review their work. Under a we-run retainer we keep the measurement healthy and report monthly.
Why infoloop
We do not hand over and leave.
- We build, so the advice is buildableAdvice from a team that ships production software. If a plan needs a landing page, an event schema or a CRM integration, we build it rather than write a slide about it.
- We do not hand over and leaveMost marketing advice dies because nobody implements it. Our we-run retainer keeps the same team on after the plan, maintaining the tracking and reporting every month.
- Your data, not borrowed benchmarksWe work from your analytics, ad accounts and sales records. Where a general benchmark is the only reference available, we say so and treat that conclusion as the weaker one.
- We tell you what we cannot proveMarketing data is usually worse than it looks. We separate what the numbers genuinely support from what is a reasonable guess, and we label the second one as a guess.
- One team for the site and the spendThe same people advising on channels build the Webflow sites, Shopify stores and systems behind them. Nothing is lost in the gap between a strategist and a developer.
What you get
Every engagement includes these, in writing, before work starts.
- A written audit of every channel, with what each one costs and returns.
- An analytics and event tracking plan, with the setup implemented for you.
- A prioritised list of changes, in the order we would actually do them.
- A one page report on the metrics tied to revenue, built in your own tools.
- A documented attribution model, including what it cannot see.
- A named contact and a monthly review for as long as the work runs.
Who this is for
Three situations where this is the right call.
Spend has grown, the return is unclear
You are putting real money into ads, content and email every month, and the reporting still cannot say which part earned it. Before you spend more or cut something, you need to know which of those numbers you can trust.
A new site with no measurement behind it
The site or store went live and the tracking did not come with it. Goals, events and campaign tagging are missing or wrong, so the last two quarters are effectively unmeasured and every comparison is guesswork.
A strategy deck nobody ever ran
You have a plan, a keyword list and a set of recommendations that stalled because nobody owned the implementation. You want someone who will do the work, then stay on and keep it working.
Questions
What buyers ask us first.
What does digital marketing consulting cost?
Do you run our ad campaigns, or only advise?
What do you need from us before you can start?
How long does an engagement take?
What happens after the plan is delivered?
Can you help if our data is a mess, or barely exists?
Related
You might also need.
Not sure which channels are working? Let us look at your data.
Book a 30 minute call. Tell us what you are spending and what you cannot answer, and we will tell you whether an audit is worth doing and what it would cost.