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A CMS your team can edit without breaking the site

We build content systems in Webflow, Strapi and headless setups where the structure holds. Editors write, the build checks the SEO rules, and anything that fails the check does not go live.

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What this covers

A CMS your team can edit without breaking the site, end to end.

Webflow CMS builds

Collections, reference fields and dynamic templates set up so one page design serves hundreds of entries. Editors work in the Webflow editor. The structure stays where the developer put it.

Strapi and headless builds

Strapi as the content store, with a front end that pulls from it at build time. Useful when content feeds a site, an app and an internal tool at once, and you need one place to change it.

Content modelling

We work out the fields, relationships and reuse before anything is built. Bad models are the reason CMS projects turn into copy-paste. Getting this right early is most of the work.

Build-time SEO enforcement

Title length, meta description, missing alt text, duplicate slugs, broken internal links. The build checks each rule and fails on a breach, so a bad entry is caught before it reaches the live site.

Migration from an existing CMS

Moving from WordPress, a static site or a spreadsheet. We map the old fields to the new model, move the content, and keep the URLs working with redirects where they change.

Editor workflow and roles

Draft, review and publish steps that match how your team actually works, with permissions so the right people can change the right things and nobody edits a template by accident.

How it runs

Plan. Build. Run.

01

30 minute call

You tell us what content you have, who edits it and where it needs to appear. We tell you whether Webflow, Strapi or a headless build fits, and where the awkward parts will be.

02

Model and scope

We write the content model out in full: collections, fields, relationships, which SEO rules get enforced. You get a fixed scope, timeline and price before any building starts.

03

Build and migrate

We build the collections, templates and build checks, then move your existing content in. You see it on a staging URL and edit real entries there before anything goes to the live domain.

04

Launch and run

We publish, set the redirects, and hand over the editor guide. From there our managed retainer covers monitoring, fixes, improvements and a monthly report.

Why infoloop

We do not hand over and leave.

  • We run it after launchOur managed retainer covers monitoring, fixes with response targets, improvements, security updates and a monthly report. The people who built your CMS are the ones maintaining it.
  • The rules are enforced, not documentedAn SEO checklist in a shared doc gets ignored by month three. A check that fails the build cannot be ignored. That is the difference we design for.
  • We model before we buildMost CMS pain traces back to a content model decided in an afternoon. We spend proper time on the model, because rebuilding it after launch costs far more.
  • Fixed scope and priceAfter the call you get a scope, a timeline and a price. No hourly meter running while we work out what the project actually is.
  • 50+ products shippedWe have delivered across 6 countries with a 4.8 average rating and 99.9% uptime. We build things meant to be run for years, not handed over and forgotten.

What you get

Every engagement includes these, in writing, before work starts.

  • A documented content model: every collection, field, relationship and what it is for
  • Working CMS templates for each content type, built responsive and tested on real entries
  • Build-time SEO checks that fail the build on a breach, with the rule set written down
  • Your existing content migrated, with redirects for every URL that changes
  • Editor roles and a publishing workflow matched to how your team works
  • A short editor guide and a walkthrough session, so nobody needs us to add a blog post

Who this is for

Three situations where this is the right call.

Marketing waits on a developer for everything

Every landing page, case study or blog post goes into a developer queue and takes a week. The content model was never built for self-service. You want your team publishing without a ticket.

Your SEO keeps regressing after publishes

Titles get too long, meta descriptions get skipped, images ship without alt text, slugs collide. Someone catches it in an audit two months later. You want the rules enforced at publish time instead.

Content lives in three places at once

The same product or article is copied into the site, an app and a sales deck, and the three have drifted apart. You want one content store that everything reads from, kept current in one place.

Proof

Software we built, and still run.

Webflow CMS field reference

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Webflow SEO from day one

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Questions

What buyers ask us first.

Should we use Webflow, Strapi or a headless setup?
It depends on who edits and where the content goes. Webflow suits a marketing site where the same team designs and publishes and you want visual editing with no separate front end to maintain. Strapi suits content that feeds more than one surface, such as a site plus an app plus an internal tool, where a single content store matters more than visual editing. A headless build with a custom front end suits unusual performance, integration or design requirements that a page builder constrains. We give a recommendation on the first call, with the trade-offs stated.
What does CMS development cost and how is it priced?
We do not quote before understanding the work, because the content model drives cost far more than page count does. The shape is always the same: a 30 minute call, then a fixed scope, timeline and price before building starts. You are not paying an hourly meter while we work out what the project is. What moves the price: how many content types you need, whether existing content must be migrated and cleaned, how many rules get enforced at build time, and whether the front end is a Webflow build or a custom one. Running it afterwards is priced separately as a monthly retainer.
How do build-time SEO checks actually work?
We agree a rule set with you: title tag length, meta description present and within limits, images carrying alt text, unique slugs, no broken internal links, required fields populated. Those rules run as checks when the site builds. If an entry breaks one, the build fails and reports which entry and which rule, and the live site keeps serving the previous good version. The editor fixes the entry and republishes. This differs from a documented checklist because it cannot be skipped when someone is in a hurry, and from an audit tool, which tells you what broke after it went live.
Can our team still edit freely, or does this slow them down?
They edit freely. The checks constrain what can be published broken, not what can be written. In practice an editor writes an entry as normal and the only time they notice the system is when something is genuinely missing, such as an alt text or an overlong title, and the message says exactly what to fix. Most teams find this faster than the alternative, which is publishing, then discovering the problem in an audit weeks later. We also set up roles so editors cannot accidentally change templates or structure while writing.
What happens to our existing content and URLs when we migrate?
We map your existing fields to the new content model first, so you can see where everything lands before anything moves. Content is then migrated in bulk rather than retyped. URLs are the part that damages sites, so we treat them carefully: wherever a URL changes, we put a redirect in place from the old address to the new one, and we check the redirects before launch rather than after. If your old content has inconsistencies, and it usually does, we surface those during mapping so you can decide what to clean up and what to carry across as-is.
What happens after launch, and do we depend on you to publish?
You do not depend on us to publish. You get an editor guide and a walkthrough session, and after that your team adds and edits content without contacting us. What we do continue with is running the system. Our managed retainer covers monitoring, fixes with agreed response targets, improvements, security updates and a monthly report on what happened. That is the point of the way we work: we build it and then we run it, rather than handing over a system nobody at your end fully understands. If you would rather run it in-house after launch, that is a valid option and we will say so.

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Tell us what your editors keep breaking

A 30 minute call is enough for us to tell you whether Webflow, Strapi or a headless build fits your content, and what enforcing your SEO rules at build time would involve. You leave with a scope, a timeline and a price.

Book a call → Get the CTO checklist
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